And, because Freedom’s solution is customized to meet the demands of each of our more than 40 markets nationwide, we provide a relevant, powerful platform for our advertising partners. The advantage that Freedom Interactive’s local real estate sites offer over other real estate listing services is the demonstrated local leadership of each of Freedom’s individual newspaper brands, combined with a rich, video- and image-centric experience. Tapping into the deep resources of the local newspaper, the sites provide real estate insight, home finance tools and calculators to help consumers translate crucial knowledge to understandable terms.

Some of the marketing opportunities we offer to reach prospective home buyers include:

• Professionally-produced, :30 or :45-second commercials showcased in our real estate video player
• Broker packages including a personalized broker profile page, integration into each page of the real estate site, prominent display of all listings, and more
• Agent packages including a personalized agent profile page, photos and logos integrated into each page of the site, open house listings and more
• Promotion of your brand and your listings in our classified widget seen across all sections of our sites
• Search engine marketing packages that help you increase your visibility across the top search engines
• Online banner campaigns targeting prospective home buyers in the real estate sections of our sites

The Preferred Local Choice: Our Audience Relies on our Real Estate Information!
According to the National Association of REALTORS® (NAR), 56% of all buyers are starting with the Internet in their home search. And, 87% of all prospective home buyers, and 94% of buyers between 25-44 years old, used the internet sometime during the home buying process!

• Nearly 30% of those that visit our newspaper web sites turn to our sites first as their local real estate resource online.
• In fact, our audience prefers our real estate section online to Realtor.com or any other local media web site!

Our Audience: Planned Real Estate Transactions in the Next 6 Months!

Because Freedom is partnered with the leading online careers and recruitment resource worldwide, we provide local employers with superior reach, a best-in-class solution and results that meet their employment needs, while serving job seekers with an expansive inventory of employment opportunities, expert advice regarding a range of career-related topics, and an array of tools.

Online Recruiting Trends: Powerful and Local Recruitment Reach!

• Over 60% of job seekers use the internet to find employment – and newspaper web sites are a primary source of local job information!
• Nearly two-thirds of job seekers used their local newspaper to assist them in their most recent job search.
• Two-thirds of respondents visited a recruitment web site to help find a job, and 37% stated it was the most helpful resource.
• The top reasons job seekers noted for visiting recruitment web sites was the higher number of career listings, followed by the ability to post a resume online.

Our Audience: The Preferred Choice for Local Job Search
Across our network, our audience turns to our web sites as their preferred online source of local job information. In fact, over 65% of our audience reported our web sites as their primary online destination for job research and information. It’s clear that our audience considers our web sites, and their trusted newspaper brand, as their best resources for local job information.

Newspapers reach adults in various professions – and readership increases with more job responsibility!

The Industry: Online Recruitment Marketing
Employers turn to newspapers and their web sites most often to find new talent and fill open positions. Together, newspapers and their online sites captured nearly 70% of the recruitment advertising spend in the US in 2008. Recruiters at companies big and small turn to newspapers and their affiliated web sites because it drives results!

The automotive section of all our web sites offers a premium online solution for buying and selling new, certified and used cars. Our automotive solution is designed to make finding a vehicle in the local market easier than ever before! Our online automotive solution offers the broad local selection of vehicles from dealers and private sellers as well as a comprehensive selection of buying and selling tips, and automotive news, tools and resources. We provide high-quality automotive video and hundreds of photos so you can see the vehicles before you visit the dealer.

Our automotive sites are quickly becoming the leading local destination for online car shoppers, offering credible and easy-to-understand information to help buyers make their automotive selection. With a large selection of new and used cars – all available in the local market – as well as photo galleries, videos and pricing information, we give prospective car buyers the information they need to make a confident buying decision.

Some of the many advertising tools and resources we offer advertisers include:

• Online video that can showcase a specific dealership or the latest cars available for sale
• Cost-efficient and effective mail campaigns that reach prospective car buyers that are ready to make a purchase
• Text messaging capabilities that allow dealerships to reach prospective car buyers through their mobile phones
• Search engine marketing packages that help you increase your visibility across the top search engines
• Online banner campaigns targeting prospective car buyers in the automotive sections of our sites

The Industry: Online Automotive Marketing
Automotive dealers nationwide dedicate a larger share of their ad spending on newspapers and interactive media than any other options. In fact, newspapers have a 25% share of dealers’ and dealer associations’ ad spend while interactive has over a 23% share of their ad spend.

Newspapers and interactive are the top media choices among both franchised car dealers as well as independent car dealers. In 2008, franchised car dealers were estimated to spend $892 million on daily newspapers while independent car dealers’ average newspaper ad spend was estimated at over $1 billion in 2008.

Planned Automotive Purchases
Our audience is actively researching their next automotive purchase online and plan to buy a variety of vehicles in the next 6 months!

Strong Reach Among Consumers Planning to Purchase New and Used Vehicles!

• Over 75% of those that bought/leased a new/used vehicle were reached through a newspaper or a newspaper web site in the past week
• Over 85% cite the local newspaper web site is their prime online resource for news.
• Over 65% of newspaper web site visitors read or looked into a weekday newspaper.
• Of these online users, 78% read or picked up the most recent Sunday newspaper in the last four weeks!